|
White Papers from the Gold Coast Institute Fellows |
|
|
Statistically Speaking
Numbers
on the Professional Speaking & Meeting Industries by
Dan Poynter, CSP. Fellow,
Gold Coast Institute
Here
are some interesting facts and figures about the professional speaking
industry. (For statistics on the Book Publishing industry see http://parapub.com/getpage.cfm?file=statistics/index.html
) Sources
are noted when known. Many of the statistics reference web sites or
email addresses. These are the people and organizations that originally
published the information. The statistic is not necessarily on the
referenced site. Contact the person or organization through the email
address or web site for more information on the number. Before
quoting a statistic, it is strongly recommended that you contact the
source and verify the number. We may have misinterpreted the data. The
sites usually have far more information on the industry than what we
quoted. Acquire background information including how the statistics were
obtained. Some
statistics are dated; they are the latest we could find. Historical
numbers can be compared with current ones to forecast trends. Figures
are for the United States unless otherwise noted. You
may repeat any of these numbers as long as you cite http://parapub.com/statistics/
and the reference, if noted, as the sources. Remember, without this
Document, you would not have found the statistic. Outlook—State
of the Industry "The
health of the meetings industry mirrors that of business and the economy
in general. Increased meetings, particularly those requiring
international travel, are fuel for a worldwide economic engine and are
signs of continued steady growth in the meetings industry in 2005 and
its supporting effect on a stabilizing, recovering world economy." --Meeting
Professionals International, Futurewatch
2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
"While
two years ago, 32 percent of planners reported the need to cancel a
meeting, only 20 percent of planners canceled in 2004. Furthermore, only
28 percent of planners had a meeting that failed to fulfill its room
commitment in 2004, down from 37 percent two years ago. And where food
and beverage were concerned, only 13.6 percent had a meeting that failed
to reach contracted levels, down from 20.6 in 2002." --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
The
size of the meetings industry Figures
may be for small intra-company meetings up to large conventions. 2004:
$102.3 billion (USD) is spent on business meetings and events,
worldwide. The meetings industry is expected to grow again in 2005, with
increases in key areas, including budgets, employment, employee
training, proposal activity, number of attendees per meeting or event
and expenditures per meeting or event. --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
Approximately
11 million meetings occur in the U.S. each and every day. Most
professionals attend a total of 61.8 meetings per month --
Effective Meetings, http://www.effectivemeetings.com/meetingbasics/meetstate.asp
referencing a network MCI Conferencing White Paper. Meetings in
America: A study of trends, costs and attitudes toward business travel,
teleconferencing, and their impact on productivity (Greenwich, CT:
INFOCOMM, 1998), 3. 37%
of employee time is spent in meetings. --
National Statistics Council
http://e-meetings.mci.com/meetingsinamerica/uswhitepaper.php3 More
than 50% of meeting time is wasted. --
Effective Meetings, http://www.effectivemeetings.com/meetingbasics/meetstate.asp
referencing Robert B. Nelson and Peter Economy, Better Business
Meetings (Burr Ridge, IL: Irwin Inc, 1995), 5. Most
professionals who meet on a regular basis admit to Daydreaming:
91% Missing
meetings: 96% Missing
parts of meetings: 95% 73%
say they have brought other work to meetings 39%
say they have dozed during meetings --
Effective Meetings, http://www.effectivemeetings.com/meetingbasics/meetstate.asp
referencing A network MCI Conferencing White Paper, Meetings in
America: A study of trends, costs and attitudes toward business travel,
teleconferencing, and their impact on productivity (Greenwich, CT:
INFOCOMM, 1998), 10. The
number of meetings is increasing. 46% of those polled agreed. --
Effective Meetings, http://www.effectivemeetings.com/meetingbasics/meetstate.asp
referencing A network MCI Conferencing White Paper. Meetings in
America: A study of trends, costs and attitudes toward business travel,
teleconferencing, and their impact on productivity (Greenwich, CT:
INFOCOMM, 1998), 3. 2005:
"In the last two years,
the number of meetings held in all categories increased by margins
ranging from nearly 30 percent to more than 183 percent." --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
2001:
Total spending for the meeting and convention industry was $102.3
billion, as determined by the total value of output delivered to final
demand as a result of delegate, association, exhibitor, corporate and
incentive traveler expenditures. http://www.conventionindustry.org
2002:
As of April 2002, the IRS recognized 71,032 organizations as tax exempt
under Section 501(c)(6) of the Tax Code. Associations'
annual budgets now exceed $21 billion, which translates into billions of
dollars more in indirect benefits to the U.S. economy. Although
largely tax exempt, associations still pay more than $1.1 billion
annually in local, state and federal taxes. Associations
employ 260,000 people full time and another 35,000 part time. According
to ASAE research, association-sponsored meetings and conventions now
account for more than 26 million overnight stays in hotels each year. Associations
dominate the $102 billion U.S. meetings business. Ninety-two percent of
associations hold meetings accounting for 67 percent of the total
meetings industry, according to a study by the Convention Industry
Council (CIC). 95
percent of associations offer education programs for members, making
that service the single most common association function. Membership
education and training is the single largest budget item for
associations--accounting for $3.6 billion per year, or about 18 percent
of the average association's budget. With
more than 23,000 individual members, ASAE is the largest organization of
association executives and industry suppliers in the world. --American
Society of Association Executives. http://www.asaenet.org/asae/cda/index/1,1584,ETI17733_MEN3_NID4067,00.html Meeting
size (attendance) 2004:
Sales meetings down 21% Conventions
down 23.2% Training
and education increased 25% --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
Budgets
for meetings 2003:
-1% 2004:
+3% 2005:
+5% (forecast) --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
2005.
Meeting planners reported their budgets 72%
Remained the same or increased 26%
Budgets increased 6%
Budgets climbed more than 10% But
corporate planners expected a decrease. http://www.meetingsfocus.com/displayarticle.asp?id=4578 2005
International budgets for meeting planners European:
+6.5% Canadian:
+5% U.S.:
+4.6% --MPI
Futurewatch 2005 survey. http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2004:
Meeting planners in the U.S.,
Canada and Europe project an overall average meetings budget decrease of
1.1 percent in 2004 vs. 2003. U.S.
planners alone project a 1.7 percent decline in average meetings
budgets. --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
2003:
Most NSA members say speaking budgets are shrinking. --National
Speakers Association http://www.nsaspeaker.org/2003_survey_results.shtml 2002:
Meeting revenue dropped 6.4 percent, on average but is projected to
stabilize in 2003. --Convene
magazine's "13th Annual Meetings Market Survey," http://www.pcma.org/resources/convene/archives/displayArticle.asp?ARTICLE_ID=4700 Average
meeting budget 2000:
$225,410 2002:
$214,481 --Successful
Meetings "State of the Industry Report". http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
2004:
The medical industry seems to be the healthiest in terms of meetings,
while manufacturing seems the weakest. planners
expect training and education meetings to see the biggest boost in 2005, --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
How
did Association meeting budgets compare in 2003 over 2002? 43%
up 38%
no change 21%
down --Convene
magazine's "13th Annual Meetings Market Survey," http://www.pcma.org/resources/convene/archives/displayArticle.asp?ARTICLE_ID=4700 2005:
Speaking to government workers. The largest concentrations of federal
employees are in the cities of Washington,
DC Denver Kansas
City Seattle --Tim
Gard, kirby@TimGard.com, Humor
Lab, Tempe, AZ, May 2005. 2005:
The Society of Government Meeting Professionals has 3,500 members in 26
chapters. --Society
of Government Meeting Professionals http://www.sgmp.org/default.asp
Training
budgets 2004:
+5% 2005:
+7% --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
2004:
Organizations spent more on training; most was spent on customer-service
employees. Hours
of formal training increased to 28 to 38 hours per employee. --ASTD
2004 State of the Industry Report Amount
spent on professional speakers 2002.
There was a 32 percent increase in budgets for speakers. --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
Speakers
and entertainment account for 2003:
8.6% 2004.
9.3% of
expenditures for events sponsored by associations. --Convene
magazine's "13th Annual Meetings Market Survey," http://www.pcma.org/resources/convene/archives/displayArticle.asp?ARTICLE_ID=4700 2003.
71% of the survey respondents of the NSA membership said the average
fees for the services professional speakers provide were the same or
higher in 2003 as compared to 2002. --National
Speakers Association http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2004.
Average expenditure for speakers per meeting. Corporate:
$4,330. Association:
$9,316 --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
What
professional speakers charge Average:
$3,500, plus travel. Emerging
speakers: $500, plus travel. Non-celebrity
speakers: $1,000 to $5,000, plus travel Experienced
and nationally-recognized speakers: $5,000 to $100,000. --National
Speakers Association http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2003:
(See the charts on the NSA web site for fees charged for keynotes,
breakouts, training, public seminars, facilitation, coaching and
consulting). --National
Speakers Association http://www.nsaspeaker.org/2003_survey_results.shtml Number
of meetings 2004:
Meeting planners in the U.S.,
Canada and Europe forecast a growth in the number of meetings. --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
90%
of all planners expect to hold the same or more meetings in 2005. http://www.meetingsfocus.com/displayarticle.asp?id=4578 Number
of attendees--Audience size 2003: 64.4%
of NSA members reported their average audience size was less than 100
attendees. --National
Speakers Association http://www.nsaspeaker.org/media_center/speaking_stats.shtml http://www.nsaspeaker.org/2003_survey_results.shtml 2004:
+5% 2005:
+6% --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
2005:
Attendance during the 12 months prior to the survey appears to be
rising. Association
and independent planners: 28% reported an increase; up from 6% who
reported an increase in 2004. Independent
planners: 27% reported an increase; up 7.5% from 2004 Corporate
planners: 24% reported an increase; up 6.6% from 2004. Types
of presentations preferred NSA
members most often address corporation and association audiences. --National
Speakers Association http://www.nsaspeaker.org/media_center/speaking_stats.shtml http://www.nsaspeaker.org/2003_survey_results.shtml 2004.
75% of attendees find informational speakers more appealing and 50% find
panel discussions and motivational speakers more appealing. --
Meetings and Conventions 2004 attendee survey, http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2003:
Percent of NSA members who provided. 81.4%:
Keynote and general session presentations 76.6%:
Training 76.1%:
Breakout sessions --National
Speakers Association http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2005:
Program breakouts. Association
planners choosing activity options. Golf
+18% Spousal
programs: +12.9% Casino
outings: +5.8% Attractions
& theme parks: +13.2% Spa
activities: +12.1% Corporate
planners choosing activity options. Golf:
-11% Spousal
programs: -4.3% Casino
outings: -5.8% Spa
activities: -9.4% Independent
planners choosing activity options. Casino/Gaming
activities: +6.3% --Meetings
Focus http://www.meetingsfocus.com/displayarticle.asp?id=4578
81
percent of meeting planners prefer to book or hear motivational
speakers, industry leaders or business executives. --
Meeting Professional International's (MPI) 2004 online survey. http://www.nsaspeaker.org/media_center/speaking_stats.shtml 2004:
Learning content was delivered to: Managerial
and executive development Information
technology Business
processes Industry-specific
content.
In that order. --ASTD
2004 State of the Industry Report Six
to eight percent of your audience will dislike you no matter what you do
because they associate you with something or someone negative. Hence,
their evaluations are essentially invalid. A
similar percentage, roughly 6% to 8%, will approve of you almost
regardless of what you do because they like the way you look or your
personality. Their feedback is invalid, too. Your
real task becomes reaching the middle 84% to 88% of the audience who
arrive relatively-free of inclinations toward you one way or the other.
I learned this from a Domino's Pizza's division president. --
Jeff Davdison, Jeff@GhostWiththeMost.com
2005:
What subjects do attendees prefer? At
the Global Speaker Summit in Singapore in March, 2005, 83 speakers in 18
categories were given 14 minutes to show their stuff. Some 95 meeting
planners, agents and speakers were additional registrants for the
showcase event. Showcases
were broken into tracks and ran all day. Each track attracted between 15
and 50 attendees. Here is the breakdown: 50
Humor/Entertainment 40-50
Sales/Service 30
Leadership/Management 25-50
Communication/Presentation 20-50
Motivation/Success 14-30
Future/Technology 15-30
Various topics (undefined or other) Some
tracks were presented more than once and some speakers brought an
entourage. --Report
by Dan Poynter Lead
time for planning meetings Domestic
programs: Meeting planners start organizing Management
meetings 15.4 weeks out Sales
gatherings 16.1 weeks Training
meetings 20.5 weeks Incentives
28.3 weeks Conventions
44.5 weeks. International
meetings have longer lead times in all categories, from 23.1
weeks for sales to 49.0 for conventions. --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
2003:
A majority of NSA members say that lead times are shrinking. --National
Speakers Association http://www.nsaspeaker.org/2003_survey_results.shtml 2005:
Meetings are not being booked as far in advance. http://www.meetingsfocus.com/displayarticle.asp?id=4578
Meeting
planners who use the Internet as a planning tool 2000:
41% 2002:
55% "Planners
know that Web familiarity is vital, and are correspondingly hungry for
knowledge." --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
Venues-Geographic 2005:
23% of U.S. meetings are held outside the U.S.; up 1% from 2004. 6%
Europe 5%
Canada 3%
Central America 2%
South America 3%
Asia 29%
(forecast) of Canadian meetings are held outside of Canada; 13% in the
U.S. --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
2005:
U.S. meeting planners selected 9%
Convention centers 11%
Restaurants, country clubs, & unique venues 10%
Conference centers and universities 15%
Airport & Suburban hotels 25%
Resort hotels 32%
City Hotels --MPI
Futurewatch 2005 survey. http://www.mpiweb.org/aboutmpi/home/futurewatch2005.pdf
Tele-Conferencing
(Audio, Video & Web) In
2004, face-to-face meetings were being replaced with Web casting,
teleconferencing, videoconferencing or satellite broadcasts. 58%
confirmed that teleconferencing was substituting for some meetings while
49 percent reported the same increase for videoconferencing. --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf 2003-2004.
More than half of technology-based delivery was online and at least 75
percent of online learning was self-paced. Projected
increase for 2004 is 29-35%. --ASTD
2004 State of the Industry Report Video-conferencing
units shipped (U.S.) 1996:
300,000 1997:
1.4 million --
Effective Meetings, http://www.effectivemeetings.com/meetingbasics/meetstate.asp
referencing Sam Greengard, "Videoconferencing: Making the Right
Connections," in Beyond Computing, par. 21 [online magazine]
(1997 [cited 14 April 1999]); available from World Wide Web at http://www.beyondcomputingmag.com/archive/1997/11%2D97/connect.html
A
five-person meeting conducted in-person (involving plane travel for four
of the attendees) is more than seven times more expensive than a meeting
conducted by audio-conference, and nearly three times as expensive as a
videoconference: In-person
meeting $5,197.50 Audio-conference
$ 689.24 Video-conference
$1,700.69 --MCI
Conferencing whitepaper. See this document for more figures. http://e-meetings.mci.com/meetingsinamerica/uswhitepaper.php3 2003:
The overall market for live e-learning applications and services will
increase 30 percent in 2004 giving it a three-year compound average
growth rate of 22.7 percent, and making it the fastest growing sector of
the overall corporate training market by a substantial margin. --The
Simba Report and quoted by http://www.webex.com/pr/pr314.html 2004:
56.3% of meeting planners believe
that the use of alternative meeting means, such as Web-, video-, and
tele-conferencing, will increase in the next year. --Successful
Meetings "State of the Industry Report". -- http://www.successmtgs.com/successmtgs/images/pdf/2005SOI.pdf
2004:
Size of the teleconferencing industry. Audio-conferencing
market: $2.1 billion, Video-conferencing
market: $285 million Web-conferencing
market: $119 million. The Web conferencing market is the fastest growing
almost quadrupling in size every year, and will touch $2.8 billion in
2005. –Forbes The
$2.9 billion global teleconferencing market is growing at almost 48
percent a year and will touch almost $10 billion in 2005. –Wainhouse
Research 830,000
desktop videoconferencing systems worldwide are used in business.. –Presentations
Magazine North
American businesses will be paying out $2.8 billion on streaming video
technology by 2005, up from a lowly $140 million last year. –Jupiter
Media Metrix The
US represents 86 percent of the audio-conferencing market worldwide
market. –TeleSpan
Publishing Corporation 2000:
The web-conferencing
market and its vendors experienced a nearly 178 percent rate. –Frost
& Sullivan Web-conference
users by year 2000:
13.4 million 2001:
30 million 2005:
161 million (estimate). --International
Data Corp. as reported in –The
Industry Standard --ConferZone http://www.conferzone.com/about/download/cz_stat.pdf
PowerPoint
usage More
than 400 million copies of the program are currently in circulation. 20
to 30 million PowerPoint-based presentations are given around the globe
each day. --Tad
Simons, Presentations.com http://www.presentations.com/presentations/delivery/article_display.jsp?vnu_content_id=1000482464
2003:
Survey on what audiences found most annoying about the PowerPoint
presentations they saw. The
speaker read the slides to us 60.4% Text
so small I couldn't read it
50.9% Full
sentences instead of bullet points
47.8% Slides
hard to see because of color choice 37.1% Moving/flying
text or graphics
24.5% Annoying
use of sounds
22.0% Overly
complex diagrams or charts 22.0% --Dave
Paradi http://www.communicateusingtechnology.com/articles/pptsurvey_article.htm
Number
of professional speakers | |
